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Ashel's Luxury

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Ashel’s Stone Black Luxe Beachwear

Ashel’s Stone Black Luxe Beachwear

Rs. 1,750.00
Ashel’s Vanilla White Beachwear

Ashel’s Vanilla White Beachwear

Rs. 1,350.00
Ashel’s Sheer Net Resort Beachwear Ashel’s Sheer Net Resort Beachwear

Ashel’s Sheer Net Resort Beachwear

Rs. 1,550.00
Ashel’s Sunset Orange Beachwear Ashel’s Sunset Orange Beachwear

Ashel’s Sunset Orange Beachwear

Rs. 1,650.00
Ashel’s Sensation Luxe Beachwear Ashel’s Sensation Luxe Beachwear

Ashel’s Sensation Luxe Beachwear

Rs. 2,750.00
Ashel’s Premium Floral Beachwear Ashel’s Premium Floral Beachwear

Ashel’s Premium Floral Beachwear

Rs. 1,450.00
Ashel’s Noir Passion Beachwear Ashel’s Noir Passion Beachwear

Ashel’s Noir Passion Beachwear

Rs. 1,950.00
Ashel’s Beachwear Fierce Shores Ashel’s Beachwear Fierce Shores

Ashel’s Beachwear Fierce Shores

Rs. 1,850.00
Ashel’s Beachwear Petal Luxe Ashel’s Beachwear Petal Luxe

Ashel’s Beachwear Petal Luxe

Rs. 1,999.00
Ashel’s Chic Lattice Beachwear Ashel’s Chic Lattice Beachwear

Ashel’s Chic Lattice Beachwear

Rs. 1,450.00
Ashel’s Island Glam Beachwear Ashel’s Island Glam Beachwear

Ashel’s Island Glam Beachwear

Rs. 2,850.00
Ashel'sTwilight Flora Beachwear Ashel'sTwilight Flora Beachwear

Ashel'sTwilight Flora Beachwear

Rs. 3,150.00

About us

At Ashel’s Luxury, our story begins with something simple yet powerful.

Co-founded by 13-year-old Ashley, the brand was born from a real and relatable moment. As Ashley was growing up, she struggled to find bras that felt soft, comfortable, and gentle on her skin. The discomfort and lack of suitable options led to a heartfelt conversation with her aunt and that moment sparked a vision.

A vision to create intimate wear that truly understands the needs of growing girls and women.

Ashel’s Luxury is designed to make every woman feel confident, comfortable, and beautiful — inside and out. From first bras for young girls to elegant lingerie, cozy nightwear, active gym wear, stylish tights, and beachwear, every piece is crafted with care.

We focus on:

  • Ultra-soft, skin-friendly fabrics
  • Thoughtful designs for all ages and sizes
  • A perfect blend of comfort, style, and luxury

Because we believe comfort is not a luxury - it’s a necessity.

At Ashel’s, we don’t just create products - we create experiences that feel light, effortless, and empowering.

Your one-stop destination for intimate wear that feels as beautiful as it looks.

Featured collection

Save Rs. 200.00Ashel’s Allure Soft Padded Designer BraAshel’s Allure Soft Padded Designer Bra
Ashel’s Allure Soft Padded Designer Bra Sale priceRs. 1,199.00 Regular priceRs. 1,399.00
Save Rs. 2,249.00Ashel’s Delicate Sheer Light Support BraAshel’s Delicate Sheer Light Support Bra
Ashel’s Delicate Sheer Light Support Bra Sale priceRs. 750.00 Regular priceRs. 2,999.00
Save Rs. 300.00Ashel's Anti Skit Tube BraAshel's Anti Skit Tube Bra
Ashel's Anti Skit Tube Bra Sale priceRs. 699.00 Regular priceRs. 999.00
Save Rs. 849.00Ashel’s Anti-Slip Anti-Gravity Tube BraAshel’s Anti-Slip Anti-Gravity Tube Bra
Ashel’s Anti-Slip Anti-Gravity Tube Bra Sale priceRs. 1,150.00 Regular priceRs. 1,999.00
Save Rs. 549.00Ashel’s Ultra Soft Front Adjust Light Pad Full Coverage BraAshel’s Ultra Soft Front Adjust Light Pad Full Coverage Bra
Ashel’s Ultra Soft Front Adjust Light Pad Full Coverage Bra Sale priceRs. 1,450.00 Regular priceRs. 1,999.00
Save Rs. 449.00Ashel’s Soft-Touch Smooth Padded BraAshel’s Soft-Touch Smooth Padded Bra
Ashel’s Soft-Touch Smooth Padded Bra Sale priceRs. 1,550.00 Regular priceRs. 1,999.00
Save Rs. 649.00Ashel’s SoftPad Everyday Seamless BraAshel’s SoftPad Everyday Seamless Bra
Ashel’s SoftPad Everyday Seamless Bra Sale priceRs. 750.00 Regular priceRs. 1,399.00
Save Rs. 219.00Ashel's chic soft touch padded braAshel's chic soft touch padded bra
Ashel's chic soft touch padded bra Sale priceRs. 1,180.00 Regular priceRs. 1,399.00
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Save Rs. 879.00Ashel’s Tummy Control Shaping Shorts_Knee lengthAshel’s Tummy Control Shaping Shorts_Knee length
Ashel’s Tummy Control Shaping Shorts_Knee length Sale priceRs. 620.00 Regular priceRs. 1,499.00
Save Rs. 1,324.00Ashel’s Stretch Fit ShortsAshel’s Stretch Fit Shorts
Ashel’s Stretch Fit Shorts Sale priceRs. 675.00 Regular priceRs. 1,999.00
Save Rs. 1,400.00Ashel’s Premium Soft Inner ShortsAshel’s Premium Soft Inner Shorts
Ashel’s Premium Soft Inner Shorts Sale priceRs. 599.00 Regular priceRs. 1,999.00
Save Rs. 1,419.00Ashel’s Sculpt Fit Under Dress ShortsAshel’s Sculpt Fit Under Dress Shorts
Ashel’s Sculpt Fit Under Dress Shorts Sale priceRs. 580.00 Regular priceRs. 1,999.00
Save Rs. 1,379.00Ashel’s Super Stretch Tummy Control ShortsAshel’s Super Stretch Tummy Control Shorts
Ashel’s Super Stretch Tummy Control Shorts Sale priceRs. 620.00 Regular priceRs. 1,999.00
Save Rs. 1,309.00Ashel’s Stretch Shaping Inner ShortsAshel’s Stretch Shaping Inner Shorts
Ashel’s Stretch Shaping Inner Shorts Sale priceRs. 690.00 Regular priceRs. 1,999.00
Save Rs. 1,479.00Ashel’s Soft Everyday Under Dress ShortsAshel’s Soft Everyday Under Dress Shorts
Ashel’s Soft Everyday Under Dress Shorts Sale priceRs. 520.00 Regular priceRs. 1,999.00
Save Rs. 1,329.00Ashel's Seamless Safety ShortsAshel's Seamless Safety Shorts
Ashel's Seamless Safety Shorts Sale priceRs. 670.00 Regular priceRs. 1,999.00
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Save Rs. 1,249.00Ashel’s Stone Black Luxe Beachwear
Ashel’s Stone Black Luxe Beachwear Sale priceRs. 1,750.00 Regular priceRs. 2,999.00
Save Rs. 649.00Ashel’s Vanilla White Beachwear
Ashel’s Vanilla White Beachwear Sale priceRs. 1,350.00 Regular priceRs. 1,999.00
Save Rs. 1,449.00Ashel’s Sheer Net Resort BeachwearAshel’s Sheer Net Resort Beachwear
Ashel’s Sheer Net Resort Beachwear Sale priceRs. 1,550.00 Regular priceRs. 2,999.00
Save Rs. 1,349.00Ashel’s Sunset Orange BeachwearAshel’s Sunset Orange Beachwear
Ashel’s Sunset Orange Beachwear Sale priceRs. 1,650.00 Regular priceRs. 2,999.00
Save Rs. 1,249.00Ashel’s Sensation Luxe BeachwearAshel’s Sensation Luxe Beachwear
Ashel’s Sensation Luxe Beachwear Sale priceRs. 2,750.00 Regular priceRs. 3,999.00
Save Rs. 1,549.00Ashel’s Premium Floral BeachwearAshel’s Premium Floral Beachwear
Ashel’s Premium Floral Beachwear Sale priceRs. 1,450.00 Regular priceRs. 2,999.00
Save Rs. 2,049.00Ashel’s Noir Passion BeachwearAshel’s Noir Passion Beachwear
Ashel’s Noir Passion Beachwear Sale priceRs. 1,950.00 Regular priceRs. 3,999.00
Save Rs. 2,149.00Ashel’s Beachwear Fierce ShoresAshel’s Beachwear Fierce Shores
Ashel’s Beachwear Fierce Shores Sale priceRs. 1,850.00 Regular priceRs. 3,999.00
View all
Save Rs. 1,600.00Ashel’s Luxe Silk Slip NightyAshel’s Luxe Silk Slip Nighty
Ashel’s Luxe Silk Slip Nighty Sale priceRs. 1,399.00 Regular priceRs. 2,999.00
Ashel’s Emerald Luxe NightyAshel’s Emerald Luxe Nighty
Ashel’s Emerald Luxe Nighty Sale priceRs. 1,699.00
Ashel’s Glam Allure NightyAshel’s Glam Allure Nighty
Ashel’s Glam Allure Nighty Sale priceRs. 2,950.00
Save Rs. 1,179.00Ashel’s Premium Padded Lace Elegance SetAshel’s Premium Padded Lace Elegance Set
Ashel’s Premium Padded Lace Elegance Set Sale priceRs. 1,820.00 Regular priceRs. 2,999.00
Save Rs. 2,049.00Ashel’s Midnight Luxe 3-Piece NightyAshel’s Midnight Luxe 3-Piece Nighty
Ashel’s Midnight Luxe 3-Piece Nighty Sale priceRs. 2,950.00 Regular priceRs. 4,999.00
Save Rs. 2,049.00Ashel’s Luxe Élite 3-Piece Nighty SetAshel’s Luxe Élite 3-Piece Nighty Set
Ashel’s Luxe Élite 3-Piece Nighty Set Sale priceRs. 2,950.00 Regular priceRs. 4,999.00
Save Rs. 1,179.00Ashel’s Soft Lace Grace 2-Piece Nighty SetAshel’s Soft Lace Grace 2-Piece Nighty Set
Ashel’s Soft Lace Grace 2-Piece Nighty Set Sale priceRs. 1,820.00 Regular priceRs. 2,999.00
Save Rs. 1,179.00Ashel’s Soft Lace Grace 2-Piece Nighty SetAshel’s Soft Lace Grace 2-Piece Nighty Set
Ashel’s Soft Lace Grace 2-Piece Nighty Set Sale priceRs. 1,820.00 Regular priceRs. 2,999.00
View all
Save Rs. 500.00Ashel’s Animal Edge Soft PantyAshel’s Animal Edge Soft Panty
Ashel’s Animal Edge Soft Panty Sale priceRs. 499.00 Regular priceRs. 999.00
Save Rs. 900.00Ashel’s SmoothSculpt PantyAshel’s SmoothSculpt Panty
Ashel’s SmoothSculpt Panty Sale priceRs. 499.00 Regular priceRs. 1,399.00
Save Rs. 949.00Ashel’s SoftTouch V-Cut ThongAshel’s SoftTouch V-Cut Thong
Ashel’s SoftTouch V-Cut Thong Sale priceRs. 450.00 Regular priceRs. 1,399.00
Save Rs. 949.00Ashel’s SheerFront V-Cut PantyAshel’s SheerFront V-Cut Panty
Ashel’s SheerFront V-Cut Panty Sale priceRs. 450.00 Regular priceRs. 1,399.00
Save Rs. 849.00Ashel’s PetalFlex UltraSoft PantyAshel’s PetalFlex UltraSoft Panty
Ashel’s PetalFlex UltraSoft Panty Sale priceRs. 550.00 Regular priceRs. 1,399.00
Save Rs. 449.00Ashel’s WildFlex Soft PantyAshel’s WildFlex Soft Panty
Ashel’s WildFlex Soft Panty Sale priceRs. 550.00 Regular priceRs. 999.00
Save Rs. 400.00Ashel’s UltraFlex Soft PantyAshel’s UltraFlex Soft Panty
Ashel’s UltraFlex Soft Panty Sale priceRs. 599.00 Regular priceRs. 999.00
Save Rs. 500.00Ashel’s SheerSoft Net PantyAshel’s SheerSoft Net Panty
Ashel’s SheerSoft Net Panty Sale priceRs. 499.00 Regular priceRs. 999.00
View all

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What Our Customers Say

Trusted by luxury beachwear lovers worldwide

Absolutely Stunning

The quality and fit are exceptional. This beachwear exceeded all my expectations. Perfect for my resort vacation!

Luxury Redefined

I've never felt more confident at the beach. The attention to detail and premium materials make this worth every penny.

Perfect Fit

Finally found beachwear that fits like a dream. The sleek design and comfort level are unmatched. Highly recommend!

Worth Every Rupee

The craftsmanship is outstanding. This is true luxury beachwear that stands out from everything else on the market.

Elegant & Comfortable

Combines style and comfort perfectly. I received so many compliments wearing this at the beach club. A must-have!

Premium Quality

You can feel the quality the moment you touch it. This is investment-worthy beachwear that will last for years.

Free Shipping

On all orders over ₹2,000

Cash on Delivery

Pay when you receive your order

Quality Guaranteed

Premium materials and craftsmanship

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Ashel's Luxury
ashelsluxury.com – India’s trusted marketplaceor trend-driven, high-quality essentials. Discover premium fashion, lifestyle and everyday products designed for comfort, style and value.

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ashelsluxury@gmail.com

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